Top 5 Fashion Games on Android in Europe, Q2 2022

During the second quarter of 2022, the top five fashion games on the Android platform in Europe demonstrated impressive performance metrics. Below, we break down the weekly downloads, revenue, and active users for each of these leading apps.

Dream Wedding! by MagicLab saw a remarkable rise in popularity. Weekly downloads surged from around 569 in mid-April to an impressive 613.6K by the end of June. Concurrently, weekly active users increased from 550 to approximately 1.14M. However, the app did not generate any revenue during this period.

Hair Challenge from Rollic Games experienced a steady performance in terms of downloads and active users. Weekly downloads fluctuated between 112K and 258.9K, while weekly active users remained relatively stable, ranging from 780.6K to 1.07M. Weekly revenue for Hair Challenge was minimal, peaking at about $59.

Bra Maker by SayGames Ltd showed a strong start with weekly downloads reaching up to 336.9K in early May, before tapering off to 64.3K by the end of June. Active users followed a similar trend, peaking at around 761.9K and later stabilizing at 591.7K. No revenue data was available for Bra Maker during this quarter.

Outfit Makeover from Supersonic Studios LTD maintained a consistent user base. The app's weekly downloads varied from 82.6K to 223.6K, and active users ranged from 192.6K to 382.7K. Revenue for Outfit Makeover was modest, with weekly earnings reaching up to $40.

Lash Salon by CrazyLabs LTD also performed well. Weekly downloads initially peaked at 233.5K in late May but eventually decreased to 89.9K by the end of June. Active users saw significant growth, starting at 72.1K and reaching 400.8K. Similar to some other apps, Lash Salon did not report any revenue during this period.

These insights highlight the dynamic nature of the fashion games market on Android in Europe during Q2 2022. For more detailed analytics and performance data, visit Sensor Tower.